August 16, 2017

How Do You Market Angel Fire?

market-01By Jo Mixon

Who is responsible for marketing Angel Fire? Thank-you, I’m glad you asked! I hear many different people in many places say, “It’s not MY job to market Angel Fire.” My normal response is, “Really?” I say, “But you do market Angel Fire. When you mention a person or a business in Angel Fire, even if you aren’t in Angel Fire, you are marketing, negatively or positively.” If you own a business or work at any job in Angel Fire, serve on a committee, are a member of an Angel Fire organization, ski, golf or bike in Angel Fire, attend school in Angel Fire, or own property in Angel Fire…..You ARE the marketer!

I’ve heard many negative comments recently all over the state. We’ve heard discusssions at council meetings about not wanting certain businesses to come into town. I’ve been told that some people do not see the relevance of exisitng businesses. Instead, shouldn’t we all work together to positively promote one another? Work together to keep the doors open of all existing businesses and welcome new businesses for economic development? I’ve even read articles and face book postings that make us sound uninviting and unintelligent on various subjects. And yet, I can’t quite comprehend this mind set.

The way I see it, we live in a paradise! Every morning I am blessed to wake up with the beauty of the Sangre de Cristo Mountains out my window. I don’t choke on smog, I breath fresh clean mountain air. The snow this year is amazing. I don’t leave my house an hour early to fight traffic on the way to work. With the exception of an occasional herd of elk crossing the road, my commute down the mountain is non-stressful and breathtaking, every season of the year! Our crime rate is a smidgen compared to cities.

I can ski or snowshoe or walk or hike or bike or fish our lakes and streams alone, without fear of being accosted, as can everyone else who shares this mountain. I couldn’t do that in the city. And the people I have met in Angel Fire and the Moreno Valley – actually the entire Enchanted Circle – are the friendliest, most caring, helpful and awesome people I have ever had the privilege to know! On a normal day or in an emergency situation, they quickly, without hesitation, become family. I can’t think of any reason NOT to positively promote this area and the people in it. In all honesty, in my opinion, there is never a bad day on the mountain. We should all take that to heart.

We depend on tourism to pay our bills. We depend on tourism to make it possible for us to continue to live in this little piece of heaven on earth. We depend on each other. So my idea is, we are all marketers for Angel Fire. Look around you. Take a deep breath and really consider all the positive aspects to living and playing in Angel Fire. See if you can do that without a smile crossing your face!

The Angel Fire Resort Motto – “My Job is Better Than Your Vacation” – is true! Our main problem? When you live in such an awesome place, where do you go on vacation?

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